Take the guesswork out of your startup growth.
We have launched and scaled brands like Starling Bank, Skype, Coconut and Yolt.
Our mission is to improve your odds of success with our unique approach to audience research.
➡️ Understand what your audience really want & need
➡️ Build the most potent marketing strategy
➡️ Assemble the right team to deliver on your goals
Ultimately, we ensure you solve the right problems in order to scale quickly and easily.
Statista found that 42% of startups failed because they didn’t find their market need.
What our clients say
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Doubled revenue and website traffic
"Lucy has been our guiding star when it's come to our b2b and b2c marketing strategies.
She has been an amazing sounding board to ensure we are on the right path and ultimately helped create and implement our growth strategy.
This strategy has contributed to doubling our revenue and traffic to site from 2021 to 2022."
Rory Cramer, CEO and Co-Founder, HomeViews
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Reached business goals faster
"Lucy and the Scale Up team are core members of our team.
They have restructured and transformed our marketing team and the results.
Their depth of expertise in driving scale up growth has proven to be a high-yield investment into the future of Phoenix51."
Lee McQueen, CEO and Co-Founder, Phoenix51
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Built marketing team from scratch
“Lucy and her team have been fully engaged “Snuggsters”, bringing us top drawer marketing talent and taking real ownership of our marketing and overall business success.”
Robin Peters, CEO and Co-Founder, Snugg
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Much more effective than in-house
"We recently worked with The Scale Up Collective on building out our customer persona in more detail and improving our ability to reach out to our audience.
Found the team incredibly easy to work with and leveraging Lucy's years of experience on this basis was actually much more effective than bringing someone in full time on our budget.
Highly recommend!'
Ben Waterman, Co-Founder Strabo -
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Exceptional strategic marketing leader
"I have always loved working Lucy. She's an exceptional strategic marketing leader.
Effortlessly building and leading teams whilst understanding the data to build actionable strategies.
Her breed is extremely rare to find."
Seema Khinda Johnson, Co-Founder & COO Nuggets -
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Unlocked business potential
"Entrusting our marketing with the team at Scale Up Collective has probably been one of the best decisions I've made for my business.
They have helped me unlock a newfound confidence in marketing and my business's potential!"
Hind Al Khatrash, Founder, Leap Loves Green
Our proven approach to scale up
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Get to know your audience
Quick and deep work to identify and proritise your target audience and then understand their motivations and behaviour.
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And how to reach them
Based on these insights, we then build a 360 sustainable marketing strategy with growth-mindset embedded.
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To smash your targets
We work within your team, turning strategy into delivery, building the team to support growth.
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And reach big goals
We've succeeded when you've outgrown our services and it's time to bring our skills in-house.
How we work with you to scale up
Three reasons to work with Scale Up
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We’re agile and adaptable
A mix of full-time and freelance experts that have worked across multiple roles and sectors so we can set and discuss strategies across all elements of marketing and beyond.
We have a network of the best marketing talent. As we scale, we’re constantly meeting and road testing marketing experts so that we only introduce those we trust and know will achieve.
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We’re cost effective
Our forming insight is that startups need strategy and support to scale but don't need, or can't afford, a full-time CMO at the beginning.
As an independent team we can offer competitive rates at ~50% of larger agencies for project works.
Our ongoing advisory fees are just a fraction of the cost of hiring a full time employee with the added bonus of multiple brains and skillsets rather than just one.
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We’ve been there and done that
Collectively, we have decades of experience working from pre-launch to global brands. We can pull on all of our experiences to advise and support you at each stage.
We’ve worked as management in start ups, scale ups and agencies. We know all the crunchy problems a startup has, way beyond marketing, so we work with you as a trusted member of your team, focused on the same goals and the same values.
