Make scaling smarter, not harder.
Unleash the power of effective marketing.
We work with you to unlock the audience insights, or light bulb moments that become your guiding light.
Through quick, deep work and experience applying insights, our audience research service is crafted to fill gaps and reveal hidden gems to solve your unique challenges
What our clients say
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Fundamental understanding of our audiences' needs
“Understanding what are target audiences’ priorities underpinned our entire messaging and branding approach. For example, improving the therapy experience to increase advocacy was a top priority. In turn, the language and visuals on our website spoke to this angle rather than a technology-first.”
Sean Ruane, Founder of MindData -
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4x message effectiveness after just two weeks
“We wanted to identify key messaging that would resonate with our target audience. In partnership with Scale Up we implemented continuous A/B testing. An example of this was our homepage headline, testing variants based on our audience’s “Jobs-to-be-done” vs the original. We found 80% of sign up enquiries came from those who’d seen the variant headlines. After 2 weeks, our messaging was 4 x as effective”
Max Inchcoombe, Growth Marketing Manager at Juno -
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Identifying our target niche at launch
“Working with ScaleUp, we refined our target audience personas, based on our business objectives to find an initial niche focus. Interviews & surveys showed us that some of our initial assumptions, that we’d be valued for helping individuals retire earlier, wasn't actually the key goal for contractors. Instead, they want to work for longer, with more financial freedom and control over their workload. This helped us craft a compelling value proposition that resonated with what our niche audience really wanted to achieve”
Royden Greaves, Founder of Jarvis
Feeling stuck in the dark with what comes next?
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Figuring out where to put those hard-earned ££s to scale up is tough.
By staying close to your customers and basing decisions on real facts & evidence, you can lower the risk and feel more confident about every move you make.
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Diving deep into your audience's world to understand their challenges unlocks the "why" behind their needs. After, you can focus your messaging on meeting their needs, showing up in the right place and positioning yourself as invaluable.
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It's important to keep up with shifts in the market. If you want to be your customer’s go-to choice, you’ve got to be a step ahead. Keep track of customer behaviours and market trends so you know what they’re looking for and ways to give it in a way that sets you apart from the competition.
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Unlock those key insights so you can spark endless new ideas and opportunities. Make sure the whole team is focusing on creating value that really matters to your audience and uncovering promising growth opportunities.
Your team’s secret weapon for confident decisions
Our approach: Quick, deep work for REAL RESULTS
When it comes to rapid growth, one size doesn't fit all.
Every project at Scale Up is uniquely designed to conquer your specific business challenges. With our arsenal of proven research methods and strategic frameworks, we dive into the heart and mind of your business, market and audience to rapidly deliver insights.
Audience research-related reading
