A guide to identifying your niche audience.
One of the key challenges for a startup is agreeing on how a business’ market should be defined. It’s often obscure, random or left to chance. Which often results in overextended efforts with minimal return.
Working out how to define your market, and identify your niche can also be pretty daunting. What research should you do? Do you need to outsource it? How concentrated should your initial audience be? How do we move forward with confidence?
We’ve got some answers for you.
We’ve put together a comprehensive report with actionable guidance, covering the strategies to use when identifying your niche, along with the practical tools required to draw the most profit-market. Including:
Defining your ‘niche’
Creating a strong value proposition
Finding a unique space to exist in the market
Capturing your audiences’ Jobs-to-be-done
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