How we got started
Lucy started The Part-Time CMO in 2019 after spotting a gap in the market where startups needed marketing strategy without the full-time CMO or agency price tag.
Scale Up, the marketing hub for bootstrapped founders, was born at the end of 2020 when the pandemic meant startup funding was blocked whilst startups still needed to scale.
After embracing the company-of-one model, Lucy realised it was much more fun with friends so the team grew from one to four in 2021 and continues to grow in 2022 transitioning into The Scale Up Collective.
Before setting out on her own, Lucy worked across agency and client-side:
⚡️ Launched the money app, Yolt, across 3 markets, attracting 1 million users
⚡️ Launched the first UK mobile-only current account, Starling Bank, meeting annual customer target in 7 weeks
⚡️ Launched group messaging App, with >1.4M users, regularly in the Top 5 on the Social Media App Store Charts
⚡️ Launched the first video calls on your mobile, Skype for Mobile, leading partnerships with the White House, Marvel, Disney, ESPN, Live Nation and TED
⚡️ Launched one of the first music, HMV, and book retailers online, Waterstone’s
Our Core Team
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Lucy Woolfenden
Lucy's portfolio of tech start-ups include Skype for Mobile, Starling Bank, and Yolt. Lucy is now the Founder of The Scale Up Collective, making it easier and faster for startups to scale. We're a group of seasoned startup marketers who have worked with 70+ startups to scale quickly.
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Vanessa Kent
Ness works with our clients to build their go-to-market strategy - from brand positioning to tactical activity planning. She has led agency and in-house teams and worked across both emerging and established brands, from Coconut to BMW.
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Anna Sandford-James
Anna works with our clients to conduct user research - helping extract the necessary information from audiences and market conditions to impact strategic plans. She’s worked as a brand strategist, a product manager and an academic researcher.
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Veronica Woods-Querales
Veronica supports the team with promoting the Scale Up Collective brand and workng directly with clients. She has 14 years’ experience working in-house and freelance, supporting business owners to grow their brands.
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Lauren Selwood
Lauren works with our clients on all things content marketing across varied platforms. She also helps out with our internal comms strategy too. Lauren’s worked in-house and agency side so brings lots of knowledge with her.
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Pablo Asensio
Pablo works with our clients to lead their marketing function. He has been in charge of marketing and growth teams at listed companies like Entain or Kindred and in fast-growing B2C and B2B/SaaS startups in industries such as Fintech, gig economy, marketplaces or Edtech.
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Juliet Sharkey
Juliet works with our clients on their messaging, brand positioning, website/app optimisation and customer insights. She has previously set up a social enterprise business in Brazil and worked with various tech startups as a paid marketing and brand strategist.