A well-thought-out pricing strategy not only reflects the value that customers gain from a product but also positions the product in the market to attract the right customers. Here’s our guide on how to create a pricing strategy that aligns with your business goals and customer needs/ expectations.

This blog explores how companies, particularly Mindful Chef, can stand out in a crowded market and position themselves with an enhanced value proposition that resonates with socially and environmentally conscious consumers, inspiring them to become part of a larger, positive movement.

Investing in your brand is more than just a marketing strategy; it's an essential step to build connections with your audience and drive sustainable growth. This blog explores how and when to invest in audience insights to build brand experience in the early days.

This blog demystifies the process of when to start measuring brand, how to do it effectively, and what pitfalls to avoid.

Airbnb’s “Belong Anywhere” campaign is a masterclass in brand building with its success lying in its audience-centric approach. Read to dive into the core elements of Airbnb’s campaign and extract actionable marketing tips to help you understand how to scale your brand effectively.

TransferRoom has transformed the football transfer market with its digital platform, making the process more transparent and accessible. Read to see how TransferRoom made its name in such a popular yet closed industry as professional football

Otta has revolutionised the job search landscape with its cutting-edge AI, offering a bespoke experience that aligns talent with their ideal tech roles worldwide. It's like Tinder for tech talent, but more sophisticated and without the awkward swiping. But how did Otta gain such explosive growth and expand to global markets?

Deciding which channels to invest time & resources in can be a daunting task & may feel like guesswork. But we’re here to help remove that guesswork.

Whether your brand is on Instagram, LinkedIn or TikTok, we know social media is an invaluable tool when you’re looking to engage with your audience. Or, even better, motivate them to purchase.

Truly getting to know your audience's motivation requires a deep understanding of their needs, desires & pain points.

2024 is going to see a shift to brands really putting the emphasis on their audience (yep, even more than they already do!)

At different stages of a purchasing decision, people need different content to help push them to where they need to be i.e. working with you or buying your product.