Turning social media engagement into audience motivation in 2024

Whether your brand is on Instagram, LinkedIn or TikTok, we know social media is an invaluable tool when you’re looking to engage with your audience. Or, even better, motivate them to purchase. 

These channels offer opportunities to build a really engaged community around your brand. 

This week, we're talking about the strategies you can put in place to effectively use social media to motivate your audience & turn casual scrollers into enthusiastic brand advocates.

🖼️ Compelling visual content

We know how important it is to showcase striking visuals on social media, whether it’s video, imagery or on-brand graphics. 

When done well visually appealing content that aligns with your brand message & resonates with your audience's goals & pain points has the power to really grab attention & get them thinking about the desired action you’re after.

📖 Telling a story with content

Humanise your brand by telling stories your audience can relate to. You can do this by sharing behind-the-scenes clips, user-generared content (UGC) & real-life customer stories. 

Storytelling gives you an opportunity to connect with your audience. Whether this a brand story or, even better, you’re diving into a pain point of your audience, utilising your language market fit database & breaking down how your solution will change their life.

🎮 Interactive content 

Encourage your audience to participate in polls, quizzes or challenges on social media to get your audience engaged & excited about your product. 

Getting your audience involved like this not only boosts engagement but also creates a sense of involvement & investment. Acknowledge & celebrate your audience when they get involved, turning these campaigns into a source of community building.

⭐ 10/10 customer service

Respond to comments, messages & mentions personally. Easier said than done but it’s really important.

This helps make your audience feel seen & valued. And really bolsters your brand’s customer service offering which is more & more important to people when they’re researching solutions to their pain points.

🤝 Build a strong community

Create groups & forums that encourage discussions & interactions among your audience members.

Whether this is closed Facebook group where your audience can exchange ideas, ask for help or offer their advice or it’s an open forum on Reddit, by creating a valuable community for your audience (customers or not), you’re building a sense of trust & reliability around your brand.

In conclusion, the key is to not just broadcast messages but to foster dynamic, two-way relationships that turns your audience into an actively engaged & motivated community.

🕣 TL;DR

👉 Humanise your brand by telling stories your audience can relate to. You can do this by sharing behind-the-scenes clips, user-generared content (UGC) & real life customer stories. 

👉 Focus on your customer service offering so you come out on top when people are researching solutions to their pain points.

👉 Create groups & forums that encourage discussions & interactions among your audience members.