Driving 2M+ annual visitors and 140% B2B growth for HomeViews
“Lucy has been our guiding star when it comes to our b2b and b2c marketing strategies. She has been an amazing sounding board to ensure we are on the right path and ultimately helped create and implement our growth strategy. This strategy has contributed to doubling our revenue and traffic”
Rory Cramer, CEO and Co-Founder, HomeViews
The Challenge
HomeViews, a fledgling startup in the residential property review sector, faced the challenge of establishing itself in a competitive market while also creating a platform that catered to the needs of both consumers seeking authentic insights and developers desiring in-depth benchmarks.
They needed a comprehensive marketing strategy and brand positioning to connect these two groups within a two-sided marketplace.
The Solution
Our collaboration with HomeViews began with extensive research. This included face-to-face client interviews, market analysis and surveys aimed at understanding the motivations and behaviours of homeowners and buyers. These insights were crucial in shaping the brand's positioning and crafting a tailored marketing strategy for a two-sided marketplace. This strategy was continuously optimised to meet the evolving needs of both consumers and developers.
The Results
As a result, HomeViews has seen remarkable growth and success.
HomeViews now welcomes over 2 million organic visitors annually, a testament to their increased visibility and credibility in the market.
Their B2B partnerships have surged, showcasing a remarkable 140% growth over the last 12 months, indicating the strengthened relationships and trust they've developed within the industry.
This growth signifies their impact on both consumers and developers, establishing HomeViews as the go-to platform for genuine residential property insights and robust benchmarks. Our partnership with HomeViews has contributed significantly to their evolution, expansion and success in the industry.